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We all love the look of freshly coloured hair but, without care and attention, it has a tendency to fade fast. Wishy-washy colour is not a good look! Caring for it properly can extend the life of your colour, keeping it vibrant for longer

Aveda has the perfect set of products for just this purpose. They’re all part of the Colour Conserve System. Using them regularly will avoid you having to pay a visit to the hairdresser again too soon. Making them part of your routine will help you hold onto the colour you love, and keep the compliments flooding in.

Colour Conserve Shampoo

Many shampoos can be abrasive, stripping your hair of its natural oils and stealing its lustre. Aveda’s offering is different. Being organic, formulated with plants and natural ingredients, Colour Conserve Shampoo is gentle on hair whilst providing maximum protection against fading caused by factors such as the sun, water and daily stresses and strains, keeping it brighter for longer. Simply massage into wet hair then rinse thoroughly for soft, silky and manageable tresses.

Colour Conserve Conditioner

Follow your hair wash with this conditioner. Not only will its 100% natural aroma smell luxuriously fragrant, it will provide exceptional protection against the elements and seals hair cuticles to help keep your colour locked in.

The conditioner has maximum benefits when used with other products in the range, so apply throughout your hair after shampooing with Colour Conserve Shampoo for best results.

Colour Conserve Daily Colour Protect

This is your daily go to product to keep colour looking its best, preserving it for up to six weeks. Derived mainly from botanical ingredients, including larch tree extract to seal in colour and a blend of wintergreen and cinnamon oil to combat the effects of UVA and UVB rays, this is a leave-in treatment to be used once a day for the ultimate in colour preservation. Anti-oxidants from green tea form a barrier against the damage that can be caused by environmental stressors.

Just a coin-size dose will provide all the protection you need. Use your fingers to distribute the treatment evenly through the lengths of your hair and leave in to do its job.

Colour Conserve Strengthening Treatment

Colouring your hair can make it dry and brittle, losing its natural lustre. A deep conditioning treatment once a week can put moisture back in and make it stronger, leaving it looking immediately healthier and noticeably shinier.

This treatment from Aveda uses sunflower and macadamia nut oils to get that healthy boost back and its Morikue protein complex makes hair stronger.

Apply to damp hair after shampooing and leave for two to five minutes before rinsing thoroughly and styling as usual.

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